HP ENVY 23-c100 Manual de usuario

PPS retail store style guideImportant: You will be responsible and accountable for utilizing the most current guidelines and assets when building your

10 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Beats Audio™Boom. Boom. That’s the triple bass reflex su

11 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.White backgroundFor premium computing in retail, we use

12 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Visual style and assets: ColorThis is the preferred pale

13 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Visual style and assets: ImageryHP imagery captures real

14 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Usage•The primary font for volume computing and printin

15 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Shopper journeyEngagement touch points mapped to the ACE

16 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Shopper journey: ACE modelPre-storeATL communicationsHP.

17 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Shopper journey: In-storeAttractNavigateStopHoldCloseSee

18 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.ZONE 1ZONE 2 ZONE 3Shopper journey: The retail zonesZone

19 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Composition

02 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P. 03 Introduction 04 Overview 05 Campaign strategy 0

20 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Window clingComposition: Printing AttractNote: Photograp

21 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.PosterComposition: Computing AttractNote: Photography is

22 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Composition: Printing NavigateNote: Photography is for p

23 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.HP PAVILION m6 NOTEBOOK PC WITH PROTECTSMARTCheck it out

24 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Composition: Printing StopNote: Photography is for posit

25 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.HP Simplified Bold headlineShort copyProduct nameProduct

26 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Hero product shot to help shoppers selectHP Simplified B

27 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Composition: Computing Hold/CloseCounter cardHero produc

28 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Holistic approachHow “Make it matter” can be expressed a

29 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Computing: VolumeComputing: PremiumNote: If no product i

03 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.HP advances the way we live and work. That’s the essence

30 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Note: Regardless of video screen branding, the “Make it

31 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.ComputingPrintingAttract: GondolaNote: Photography is fo

32 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Navigate: StanchionPrintingBeats Audio™Boom. Boom. That’

33 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Stop: Shelf linerComputing: VolumeComputing: PremiumNote

34 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Printing Computing: VolumeStop: Box topperNote: Photogra

35 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Printing ComputingStop: Aisle violator

36 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Printing$XXX.xxHP Officejet ProBrilliant color at 50% le

37 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.PrintingHold/Close: Fact tagComputingPricePriceFeature I

38 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Contact informationIf you have any questions about our b

04 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Objective: Make shopping for HP computers and printers a

05 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Campaign Retail At shelfInspiration PurchaseWhich featur

06 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Visual style and assets“Make it matter” design principle

07 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.The HP blue logo is the preferred treatment where possi

08 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.The examples shown here respectfully place our logo to t

09 Toolkit for PPS in retail | © Copyright 2012 Hewlett-Packard Development Company, L.P.Visual style and assets: Key differentiators through PPS